Gruyères Travel Guide

Plan your trip to Gruyères with this complete travel guide featuring top attractions, activities, food, accommodation, culture, transportation, and more.

Introduction to Gruyères

Nestled in the Fribourg region of Switzerland, Gruyères is a charming medieval town famous for its production of world-renowned cheese and picturesque landscapes. From its cobblestone streets and scenic vistas to its cultural attractions and outdoor activities, Gruyères has something to offer everyone.

List of Places to Visit in Gruyères

Culturally Important Attractions: Museums and Historical Places

  • Gruyères Castle: This 13th-century castle-turned-museum showcases the rich history and culture of the town and hosts various exhibitions throughout the year.
  • La Maison du Gruyère: Learn about the production of the town’s famous cheese through interactive exhibits and demonstrations at this museum.
  • Tibet Museum: A unique cultural experience featuring a collection of Tibetan art and artifacts.

Natural Attractions of Gruyères: Outdoor Adventures and Scenic Views

  • Moléson: Hike or take a cable car to the summit of this mountain for breathtaking panoramic views of the surrounding landscape.
  • Gruyères Lake: A serene spot for picnicking, swimming, or renting a paddleboat to explore the calm waters.
  • Gruyères Pays-d’Enhaut Regional Nature Park: Take a guided tour of this stunning nature reserve, home to alpine meadows, forests, waterfalls, and glacier-carved valleys.

Hiking/Biking Routes of Gruyères

  • Moléson by cable car and on foot: A scenic excursion that involves riding a cable car to the peak of Moléson and descending on foot via one of several hiking trails.
  • Lake Gruyères loop: A gentle bike ride that circles the lake and provides stunning views of the surrounding mountains and countryside.
  • Hike to Château-d’Oex: A moderate hike that starts in Gruyères and leads through meadows, forests, and quaint villages before ending in the charming town of Château-d’Oex.

Best Things to Do in Gruyères: Activities and Tours

  • Cheese Making Demonstration: Witness the traditional methods of Gruyères cheese production at the La Maison du Gruyère dairy and sample the final product afterward!
  • Wine Tasting: Explore the local vineyards and indulge in the region’s distinctive Pinot Noir, Chasselas, and Chardonnay wines.
  • Hot Air Balloon Ride: A romantic adventure that offers an unrivaled view of the breathtaking scenery around Gruyères.

Week-Long Itinerary for Gruyères

Day Activity
1 Explore Gruyères Castle and the Old Town
2 Take a cheese-making tour and sample local cuisine
3 Hike or take a cable car to the summit of Moléson
4 Visit the Tibet Museum and surrounding vineyards
5 Relax lakeside and rent a paddleboat or kayak
6 Go on a guided nature walk in the regional park
7 Take a hot air balloon ride for panoramic views of the region

Food and Drink Scene of Gruyères

Must-Try Dishes

  • Fondue: Gruyères is famous for its cheese, and there’s no better way to indulge than with cheese fondue served with bread, potatoes, and pickles.
  • Meringues: A sweet treat made from egg whites and sugar, commonly served with cream and fresh berries.
  • Tartiflette: A hearty and savory dish consisting of potatoes, bacon, onions, and Reblochon cheese.

Local Beverages

  • Gruyères wine: Sample the local wines, including the fruity Chasselas and full-bodied Pinot Noir.
  • Hot Chocolate: Sip on a hot chocolate made with Swiss chocolate and topped with whipped cream from nearby farms.

Where to Stay in Gruyères: Hotels, Hostels, and Guesthouses

  • Hôtel de Gruyères: This 13th-century hotel is located in the heart of the Old Town and features a restaurant and bar with panoramic views of the surrounding landscape.
  • Hostellerie Saint-George: A cozy and charming bed and breakfast with traditional Swiss decor and stunning mountain views.
  • Gruyères Guesthouse: An affordable and comfortable lodging option just a short walk from the town center.

What to Buy in Gruyères: Souvenirs and Local Products to Bring Home

  • Gruyères Cheese: Take home a wheel of the town’s famous cheese or a variety of other Swiss cheeses from the local dairy.
  • Swiss Chocolate: Treat yourself or loved ones to a variety of Swiss chocolates made from the finest cocoa beans.
  • Handmade Crafts: Peruse the local artisan shops for handmade ceramics, wood carvings, and textiles.

Local Culture and Customs of Gruyères

Gruyères is a predominantly French-speaking town with a rich cultural heritage. The town celebrates its traditions through festivals and events throughout the year, including the Gruyères Cheese Festival in May and the Medieval Festival in August. Visitors can also experience local customs and traditions through food, music, and local attire.

Best Time to Visit Gruyères

The best time to visit Gruyères is from May to October, when the weather is mild and the town comes alive with outdoor events and festivals. Winter months can be cold and snowy, but also offer plenty of winter sports and activities for the adventurous traveler.

Do’s and Don’ts of Gruyères


  • Try the local cuisine and beverages.
  • Respect the local customs and traditions.
  • Take advantage of the outdoor activities and beautiful landscapes.


  • Speak too loudly or make excessive noise, as the locals value peace and tranquility.
  • Wear offensive clothing or attire.
  • Litter or damage the natural areas and attractions.

Safety and Health

Safety in Gruyères

Gruyères is a safe and peaceful town, but visitors should always take precautions when traveling. Keep valuables out of sight and lock hotel doors and windows at night. Follow local safety regulations and guidelines when engaging in outdoor activities and adventures.

Health in Gruyères

Gruyères has a well-developed healthcare system, and emergency services are available 24/7. Make sure to have proper health insurance coverage and consult your doctor before traveling to Switzerland.

Getting to Gruyères: Transportation Options and Logistics

Airports Near Gruyères

The closest international airport to Gruyères is Geneva Airport (GVA), located approximately 120 kilometers away. From Geneva, travelers can use public transportation or rent a car to get to Gruyères.

Bus Stations Near Gruyères

The Gruyères bus station is located near the town center and offers regular service to nearby towns and attractions.

Other Options

Travelers can also take the train to nearby towns and cities, including Bulle and Fribourg, and then take a bus or taxi to Gruyères. Renting a car is also a popular option for exploring the surrounding countryside and attractions.

How to Get Around in Gruyères

Gruyères is a small town, and the best way to explore it is on foot or by bicycle. Visitors can rent bikes or take guided tours through the mountains and countryside. Taxis and buses are also available for longer journeys or transportation to nearby towns and attractions.

Where to Go Next from Gruyères: Nearby Destinations and Excursions

  • Fribourg: A charming medieval city with a rich history and vibrant cultural scene, located just 30 minutes away by car or train.
  • Lausanne: A picturesque lakeside city with a vibrant arts and entertainment scene, just an hour away by car or train.
  • Montreux: A scenic town on the shores of Lake Geneva, known for its jazz festival and charming old town, just an hour away by car or train.


Gruyères is a unique and charming destination that offers a perfect mix of cultural attractions, outdoor adventures, and stunning landscapes. Whether you’re here for the cheese, the culture, or the scenery, Gruyères is sure to captivate you with its charm and elegance. Use this comprehensive guide to plan your trip and make the most of your time in this magical Swiss town.