Brig Travel Guide

Discover the best things to do in Brig, Valais, Switzerland. From hiking and outdoor adventures to locally sourced cuisine and cultural attractions, this guide has everything you need for an unforgettable trip.

Introduction to Brig

Located in the heart of Valais, Switzerland, Brig is a charming town nestled in the Swiss Alps. Brig is renowned for its Alpine beauty, ideal location for hiking, and cultural richness making it a top destination for travelers seeking to experience the beautiful scenery of Switzerland.

The town’s history dates back to the Roman Empire. With its strategic location in the Swiss Alps, the town became a crucial junction for trains and buses, connecting Switzerland to Italy and Germany.

List of Places to Visit in Brig

Culturally Important Attractions: Museums and Historical Places

Stockalper Palace

The Stockalper Palace is a quintessential 17th-century building that exemplifies Swiss Baroque architecture, commissioned by Kaspar Jodok von Stockalper, the town’s most successful merchant. The palace is an essential stop for visitors, displaying the town’s rich history and culture.

The Roman Fort

Located in the heart of the town, the Roman Fort preserves the remnants of evidence of the ancient Roman Empire presence in the area. The Fort provides insight into the traditions and everyday life in the pre-Modern era and is worth visiting.

Natural Attractions of Brig: Outdoor Adventures and Scenic Views

Aletsch Glacier

The Aletsch Glacier is the largest glacier in the Swiss Alps and is visually stunning. The glacier is accessible by cable car, and offers visitors a chance to explore the beauty of Switzerland’s natural wonders.

Simplon Pass

The Simplon Pass is a mountain pass located in the Western Alps, which offers visitors with breathtaking landscape views of the Alps and is ideal for photographers and hikers alike.

Hiking/Biking Routes of Brig

Brig is the perfect location for outdoor enthusiasts and offers visitors ample opportunities to indulge in outdoor activities such as hiking, running, or cycling.

The Simplon Pass

Hiking around the Simplon Pass provides visitors a chance to experience the beauty of the Alps. The hiking trails take you through the landscape of wildlife, flora, and fauna of the Swizz Alps region.

The Great Aletsch Glacier

The Great Aletsch Glacier hiking trails give visitors the chance to enjoy the stunning views of the glacier landscape and allows you to trek for several miles alongside the glacier.

Best Things to Do in Brig: Activities and Tours

Simplon Pass Mountain Bike Tour

If you’re an adrenaline seeker, then the Simplon Pass Mountain Bike tour is an adventure that can’t be missed. This tour takes visitors through the most beautiful mountain passes in Switzerland, offering panoramic mountain scenery and a thrilling ride.

The Simplon Express Railway

A scenic train ride on the Simplon Express Railways takes visitors through a stunning landscape of the Swiss Alps and offers a chance to indulge in Switzerland’s rich history and culture.

Week-Long Itinerary for Brig

Day 1: Explore the historical sites of Brig, including the Stockalper Palace and The Roman Fort.

Day 2: Hike in the Alps, exploring the Simplon Pass trail.

Day 3: Take a cable car to Aletsch Glacier and explore Switzerland’s stunning natural wonders.

Day 4: Rent a bicycle and cycle around the town of Brig, taking in the mountainous landscape and fresh Swiss air.

Day 5: Simplon Pass Mountain Bike tour, exploring the valleys and majestic mountains of Switzerland by mountain bike.

Day 6: Take a scenic train ride on the Simplon Express Railway, touring Switzerland’s rich history and culture.

Day 7: Relax and rejuvenate at a Swiss spa nearby, and indulge in Switzerland’s delicious cuisine.

Food and Drink Scene of Brig

Must-Try Dishes

One of the most famous Swiss dishes is Rösti, a potato-based dish, which is crispy on the outside and soft on the inside. Visitors must try this dish along with other Swiss delicacies such as fondue, raclette, and chocolate.

Local Beverages

Switzerland is known for producing some of the best wines in Europe. Visitors can also try Switzerland’s traditional herbal tea which contains regional herb extracts known to promote relaxation and overall wellness.

Where to Stay in Brig: Hotels, Hostels, and Guesthouses

Hotel De Londres

The five-star Hotel De Londres offers visitors elegant and luxurious accommodation in the center of the city and is within walking distance of most tourist attractions.

Youth Hostel Brig

If you’re traveling on a budget, the Brig Youth Hostel offers affordable accommodation for backpackers and students. The hostel is clean, comfortable, and located in the heart of the town.

What to Buy in Brig: Souvenirs and Local Products to Bring Home

Swiss Army Knives

Swiss Army Knives are symbolic of Switzerland, and visitors can buy knives of different shapes, sizes, and specifications, making them perfect souvenirs.

Swiss Cheese

Switzerland is also famous for producing several delicious kinds of cheese, including Gruyère, Appenzeller, and Emmental cheese.

Local Culture and Customs of Brig

Switzerland has a rich culture that spans the centuries, with a unique combination of international and local customs. Visitors should respect the local customs, including punctuality and cleanliness.

Best Time to Visit Brig

The best time to visit Brig is during the spring and summer months, from April to October, as the weather is mild and ideal for exploring the great outdoors.

Do’s and Don’ts of Brig


  • Respect Swiss customs and traditions, including punctuality and cleanliness.
  • Take outdoor adventures while enjoying the scenic views of the Alps.
  • Enjoy Swiss cuisine and wine.


  • Don’t litter.
  • Don’t be late.
  • Don’t excessively consume alcohol in public.

Safety and Health

Safety in Brig

Switzerland is one of the safest countries in the world, and Brig is no exception. Visitors need to take standard safety precautions when traveling, such as being mindful of pickpockets and staying safe at night.

Health in Brig

Switzerland has an excellent health care system, and visitors should not worry about seeking medical attention in the event of an emergency.

Getting to Brig: Transportation Options and Logistics

Airports Near Brig

The best airports closest to Brig include Milan Airport, Zurich Airport, and Geneva Airport.

Bus Stations Near Brig

Brig has a new bus station that connects it to other major cities in Switzerland.

Other Options

Visitors can also reach Brig by train, car, or taxi.

How to Get Around in Brig

Brig is a small town that is best explored on foot or by bicycle. Visitors traveling longer distances can use the local bus service or taxis.

Where to Go Next from Brig: Nearby Destinations and Excursions


Zermatt is known for its world-famous Matterhorn peak and is one of Switzerland’s most popular locations. It is only 50 minutes away from Brig, and visitors can easily arrange a day tour.


Lucerne is a picturesque city located in central Switzerland that offers visitors old-world charm and natural beauty and can be easily reached from Brig by train.


Brig’s stunning scenery, rich history and culture, and many outdoor activities make it an ideal destination for visitors looking for an unforgettable Swiss vacation. Whether it’s hiking the Swiss alps or indulging in local cuisine, Brig has something to offer everyone. With this comprehensive guide, visitors can have a stress-free experience and explore the beauty of Switzerland’s iconic town.