Florence Travel Guide

Check out the best attractions, outdoor adventures, hiking/biking routes, food and drink scene, accommodations, and local culture and customs, safety and health tips, transportation options, and nearby destinations and excursions in Florence, Oregon Coast, USA with our comprehensive tour guide.


Introduction to Florence

Florence is a charming city situated on the Central Oregon Coast, in Oregon, United States, and is known for its incredible natural beauty, welcoming locals, and rich cultural and historical heritage. The city is surrounded by stunning landscapes and natural wonders, such as the giant sand dunes of the Oregon Dunes National Recreation Area, the picturesque Siuslaw River, the Heceta Head Lighthouse, and many more. Florence offers an array of exciting outdoor activities, excellent restaurants, cozy accommodations, and unique shopping opportunities, making it an ideal destination for travelers seeking an unforgettable experience in the Pacific Northwest.

List of Places to Visit in Florence

Culturally Important Attractions: Museums and Historical Places

  • Siuslaw Pioneer Museum: the museum showcases a collection of artifacts and exhibits that depict the fascinating history of the Oregon Coast, from the Native American tribes to the early pioneers.
  • Oregon Coast Military Museum: the museum features an impressive collection of military memorabilia, including weapons, uniforms, and vehicles, from various conflicts in which the United States was involved.
  • Heceta Head Lighthouse: the lighthouse, which stands on a rocky cliff overlooking the Pacific Ocean, is one of the most iconic landmarks in Florence. The lighthouse has been in operation since 1894 and now serves as a museum and a bed and breakfast.

Natural Attractions of Florence: Outdoor Adventures and Scenic Views

  • Oregon Dunes National Recreation Area: the massive sand dunes in the area offer a host of exciting outdoor adventures, such as dune buggy rides, sandboarding, hiking, and fishing.
  • Siuslaw River: the river offers breathtaking views of the surrounding landscapes and is a popular spot for kayaking, canoeing, and fishing.
  • Darlingtonia State Natural Site: the site is home to the Darlingtonia californica, a rare carnivorous plant known as the cobra lily. The site features a well-maintained boardwalk that leads visitors through a lush forest to the wetland where the plants grow.

Hiking/Biking Routes of Florence

  • Hobbit Trail: the trail is a one-mile trek through a dense forest that ends at a secluded beach. The trail is relatively easy and is suitable for hikers of all ages and skill levels.
  • Hall Ridge Trail: the trail is a challenging, six-mile loop that offers stunning views of the Siuslaw River estuary and the surrounding landscapes.
  • Siltcoos Lake Trail: the trail is a relatively easy, three-mile trek that takes hikers through a lush forest, past tranquil streams, and along the shores of the beautiful Siltcoos Lake.

Best Things to Do in Florence: Activities and Tours

  • Whale watching tour: Florence is home to a significant population of gray whales, and a whale watching tour is an excellent way to catch a glimpse of these magnificent creatures.
  • Sandboarding: the Oregon Dunes National Recreation Area is one of the few places in the country where visitors can try sandboarding, a fun and unique activity that is similar to snowboarding.
  • Golfing: Florence is home to several excellent golf courses, such as Ocean Dunes Golf Links and Florence Golf Links, which offer challenging holes and stunning views of the Pacific Ocean.

Week-Long Itinerary for Florence

Day Activity
Day 1 Explore Old Town Florence, visit Siuslaw Pioneer Museum, and shop for souvenirs at the local boutiques.
Day 2 Take a whale watching tour or go beachcombing at a nearby beach.
Day 3 Hike the Hobbit Trail or go sandboarding on the Oregon Dunes.
Day 4 Visit the Heceta Head Lighthouse and take a guided tour of the historic building.
Day 5 Golf at one of Florence’s beautiful golf courses or take a leisurely stroll along the Siuslaw River estuary.
Day 6 Explore the Darlingtonia State Natural Site and enjoy a picnic lunch in the picturesque surroundings.
Day 7 Go kayaking or canoeing on the Siuslaw River or take a scenic drive along the Pacific Coast Highway.

Food and Drink Scene of Florence

Must-Try Dishes

  • Mo’s Famous Clam Chowder: Mo’s Restaurant serves one of the most delicious clam chowders in town. The traditional New England-style chowder is made with fresh clams, potatoes, and cream.
  • Fish and Chips: Florence is renowned for its fresh seafood, and fish and chips are a local favorite. The crispy fried fish is served with seasoned fries and tartar sauce.
  • Dungeness Crab: Dungeness crab is a seasonal delicacy in Florence and is typically served steamed with drawn butter.

Local Beverages

  • Oregon Pinot Noir: Oregon is one of the premier wine regions in the United States, and the Pinot Noir produced here is world-renowned for its quality and depth of character.
  • Microbrews: Florence is home to several excellent microbreweries, such as Siuslaw River Brewery and Beachcomber Pub, which offer a variety of craft beers, ales, and ciders.
  • Marionberry Lemonade: Marionberries are a type of blackberry that is native to Oregon, and they are used to make a deliciously tangy lemonade that is a local favorite.

Where to Stay in Florence: Hotels, Hostels, and Guesthouses

  • Driftwood Shores Resort: the resort is located on a scenic stretch of beach and features spacious rooms, on-site dining, and a pool and hot tub.
  • River House Inn: the inn is situated on the shores of the Siuslaw River and features cozy rooms, a complimentary breakfast, and gorgeous river views.
  • Old Town Inn: the inn is located in the heart of Old Town Florence and features comfortable rooms, a complimentary breakfast, and a convenient location close to many popular attractions.

What to Buy in Florence: Souvenirs and Local Products to Bring Home

  • Hand-blown glassware: Florence is home to several talented glass artists who produce exquisite hand-blown glassware in a range of colors and designs.
  • Local art and photography: Florence is a haven for artists and photographers, and many local shops and galleries sell beautiful paintings, prints, and photographs.
  • Huckleberry jam and syrup: Huckleberries are a type of wild berry that grows in abundance in the Pacific Northwest, and jams and syrups made from these berries are a popular souvenir item.

Local Culture and Customs of Florence

  • Florence is known for its friendly and welcoming locals, who are always eager to share their love for the city with visitors.
  • The city has a rich artistic and cultural heritage, and its influence can be seen in the many art galleries, museums, and public art installations scattered throughout the city.
  • Florence has a casual and laid-back atmosphere, and visitors are encouraged to relax and take their time exploring the city and its surrounding landscapes.

Best Time to Visit Florence

The best time to visit Florence is during the summer months (June through August), when the weather is warm and sunny, and outdoor activities such as hiking, biking, and beachcombing are at their peak. However, it is essential to note that summer is also the busiest season, and prices for accommodation and activities can be higher. Fall (September through November) is also an excellent time to visit, as the crowds have thinned, and the fall colors are on full display. Winter and spring are generally quieter times, but some attractions may be closed or have limited operating hours.

Do’s and Don’ts of Florence

Do:

  • Do pack sunscreen and a hat for outdoor activities, as the sun can be strong, even on cloudy days.
  • Do take the time to explore Old Town Florence, which is home to many unique shops, art galleries, and restaurants.
  • Do try some of Florence’s famous seafood, such as crab, clams, and salmon.

Don’t:

  • Don’t leave valuables or personal belongings unattended, especially on the beach or in crowded places.
  • Don’t feed the wildlife, such as the seagulls, as this can be harmful to them and may result in a fine.
  • Don’t forget to check the tide tables before venturing out on the beach, as the tides can be unpredictable and dangerous.

Safety and Health

Safety in Florence

  • Florence is a relatively safe city, but visitors should still take the necessary precautions to protect themselves and their belongings from theft and other crimes.
  • Visitors should be aware of the ocean’s potential dangers, such as strong currents and sneaker waves, and should always swim and surf in designated areas.
  • Visitors should also be cautious when hiking or biking in remote areas, as there may be wildlife and other hazards that pose a danger.

Health in Florence

  • Florence has several medical facilities, including hospitals, clinics, and urgent care centers, in case of any emergencies.
  • Visitors should also be aware of the potential risks of sun exposure and should wear protective clothing and sunscreen when spending time outdoors.
  • Visitors with pre-existing medical conditions should consult with their healthcare providers before traveling to Florence and should pack an adequate supply of medications.

Getting to Florence: Transportation Options and Logistics

Airports Near Florence

  • Eugene Airport: the airport is the closest major airport to Florence, located approximately 60 miles to the north. Several airlines, such as Delta, United, and Alaska Airlines, offer flights to and from Eugene Airport.
  • Portland International Airport: the airport is located approximately 180 miles to the north of Florence and is served by several major airlines, including American, Delta, and United.

Bus Stations Near Florence

  • Greyhound Bus Station - Eugene: the station is located approximately 60 miles north of Florence and offers several daily bus connections to major cities throughout the United States.
  • Florence Depot: the Amtrak station in Florence offers daily train service to several cities in the Pacific Northwest, such as Seattle, Portland, and Eugene.

Other Options

  • Visitors can also arrive in Florence by car or motorcycle, as the city is easily accessible from the Pacific Coast Highway (Highway 101).
  • Florence is also a popular port of call for cruise ships operating along the Pacific Coast.

How to Get Around in Florence

  • Florence is a relatively small city, and many attractions, shops, and restaurants are located within walking distance of each other.
  • Visitors can also rent bicycles from several shops in town and explore the city and its surroundings on two wheels.
  • Public transportation is limited in Florence, but visitors can use the Linc Bus, which provides daily service to several cities in Central Oregon.

Where to Go Next from Florence: Nearby Destinations and Excursions

  • Newport: Newport is a charming coastal city located approximately 60 miles north of Florence and is known for its excellent seafood restaurants, art galleries, and historic lighthouse.
  • Astoria: Astoria is located 100 miles to the north of Florence and is home to several museums, antique shops, and fish markets.
  • Crater Lake National Park: the national park is located approximately 150 miles to the east of Florence and features a stunning crystal-clear lake that was formed by a collapsed volcano.

Conclusion

Florence is an incredible destination that offers something for everyone, from outdoor enthusiasts to beachgoers and art lovers. Visitors can explore the city’s charming Old Town, hike through scenic forests, ride the sand dunes, or simply relax by the beach and enjoy the natural beauty of the Pacific Northwest. With excellent restaurants, cozy accommodations, and welcoming locals, Florence is a must-visit destination that will leave a lasting impression on any traveler.

Sea Lion Caves Sea Lion Caves