Matsusaka Travel Guide

Explore the best places to visit, things to do, foods to try, and more with this complete travel guide to Matsusaka, Japan.


Matsusaka, a city located in the Mie prefecture of Kansai, is a hidden gem waiting to be explored. With its rich history, stunning natural beauty, mouth-watering cuisine, and warm hospitality, Matsusaka is a must-visit destination for anyone traveling to Japan. In this comprehensive travel guide, we will take you on a journey of discovery through Matsusaka, covering everything from the best places to visit, things to do, foods to try, and more. So, pack your bags, and let’s begin our adventure in Matsusaka!

Introduction to Matsusaka

Matsusaka, sometimes known as the “Wagyu Capital of Japan,” is renowned for its premium quality beef, which is considered one of the best in the world. But it’s not just its beef that makes Matsusaka special – the city is also steeped in history and culture, with many museums and historical sites to explore. Nature lovers will be in awe of the city’s scenic beauty, with hiking trails and other outdoor adventures waiting to be discovered. Matsusaka is also home to many temples and shrines, providing visitors with a glimpse into the city’s rich cultural heritage. With a population of around 170,000, the city is small enough to explore on foot, making it an ideal destination for those who want an authentic Japanese experience off the beaten path.

List of Places to Visit in Matsusaka

Culturally Important Attractions: Museums and Historical Places

  • Matsusaka Castle
  • Suehiro-tei
  • Matsusaka City History Museum
  • Memorial Museum of Matsusaka Merchant
  • Matsusaka Ueda-ya Museum of Art

Natural Attractions of Matsusaka: Outdoor Adventures and Scenic Views

  • Daibutsu-yama Park
  • Kumano Kodo UNESCO World Heritage Trail
  • Ise-Shima Skyline

Hiking/Biking Routes of Matsusaka

  • The Kumano Kodo UNESCO World Heritage Trail
  • Tsuetsuki Pass
  • Yokkaichi Cycling Road

Best Things to Do in Matsusaka: Activities and Tours

  • Visit a Wagyu Beef farm for a guided tour on how the beef is raised and how it is prepared.
  • Explore the numerous temples and shrines throughout the city.
  • Attend a tea ceremony at Suehiro-tei.
  • Take a hot air balloon ride over the city for a view from above.
  • Attend a traditional Japanese cultural performance at the Matsusaka City Culture Hall.

Week-Long Itinerary for Matsusaka

Day Activity
1 Visit Matsusaka Castle and the Matsusaka City History Museum in the morning. Spend the afternoon exploring the shops and eateries in downtown Matsusaka.
2 Take a guided tour of a Wagyu beef farm in the morning, followed by a visit to the Memorial Museum of Matsusaka Merchant in the afternoon.
3 Hike the Kumano Kodo UNESCO World Heritage Trail, stopping at scenic viewpoints along the way.
4 Visit Suehiro-tei for a tea ceremony in the morning. Spend the afternoon exploring the Ise-Shima Skyline scenic route.
5 Take a hot air balloon ride over the city in the morning. Spend the afternoon at Daibutsu-yama Park, taking in the natural beauty of the area.
6 Attend a traditional Japanese cultural performance at the Matsusaka City Culture Hall.
7 Take a day trip to nearby Ise-Shima National Park and explore its picturesque landscapes.

Food and Drink Scene of Matsusaka

Must-Try Dishes

  • Matsusaka Beef
  • Tekone-zushi
  • Amaebi Shrimp
  • Tekka-Maki

Local Beverages

  • Sake
  • Shochu
  • Umeshu

Where to Stay in Matsusaka: Hotels, Hostels, and Guesthouses

  • Matsusaka City Hotel
  • Matsusaka Urban Hotel
  • Matsubara Ryokan

What to Buy in Matsusaka: Souvenirs and Local Products to Bring Home

  • Matsusaka Beef jerky
  • Ise Miso
  • Ise Tea

Local Culture and Customs of Matsusaka

Matsusaka is a city steeped in tradition, and visitors are encouraged to respect local customs and cultural practices. Visitors should be aware of the following:

  • When entering a temple or shrine, be sure to remove your shoes.
  • When dining out, it is customary to say “itadakimasu” before eating and “gochisosama deshita” after finishing your meal.
  • Be respectful of others’ personal space on public transport and in crowded areas.
  • It is considered rude to blow your nose in public.

Best Time to Visit Matsusaka

Matsusaka can be visited year-round, but the best time to go is in the spring (March to May) and autumn (September to November), when the temperatures are mild, and the foliage is at its most beautiful. Summers can be hot and humid, while winters can be cold but offer a chance to see the snow-capped mountains in the distance.

Do’s and Don’ts of Matsusaka

Do:

  • Try Matsusaka beef at a local restaurant.
  • Explore the city’s historical sites and museums.
  • Respect local customs and culture.

Don’t:

  • Be loud or boisterous in public places.
  • Wear shoes inside a shrine or temple.
  • Take photographs without permission in private areas.

Safety and Health

Safety in Matsusaka

Matsusaka is a safe city to visit, with low levels of crime. Visitors should still take standard safety precautions, such as keeping an eye on their belongings and being cautious in crowded areas.

Health in Matsusaka

The city has modern medical facilities, and visitors can access healthcare services if necessary. Tap water is safe to drink in Matsusaka, but it is recommended that visitors carry a water bottle with them and stay hydrated throughout the day.

Getting to Matsusaka: Transportation Options and Logistics

Matsusaka can be reached by train or bus from most major cities in Japan. The nearest airport is Chubu Centrair International Airport in Nagoya, which is approximately 100km away from Matsusaka. It is recommended that visitors take the train from Nagoya to Matsusaka, which takes approximately two hours.

Airports Near Matsusaka

  • Chubu Centrair International Airport (Nagoya)

Bus Stations Near Matsusaka

  • Matsusaka Bus Terminal
  • Matsusaka Station Bus Terminal

Other Options

  • Renting a car is a convenient way to explore Matsusaka and the surrounding areas.

How to Get Around in Matsusaka

Matsusaka is a small city, and most of the main attractions are located within walking distance of each other. Visitors can also use public transportation, such as buses and trains, to get around the city.

Where to Go Next from Matsusaka: Nearby Destinations and Excursions

  • Ise Shrine
  • Kumano Sanzan
  • Mount Fuji

Conclusion

Matsusaka is a hidden gem in Japan, offering visitors a chance to experience its rich history, breathtaking scenery, mouth-watering cuisine, and warm hospitality. Whether you are a history buff, an adventure seeker, or a food lover, Matsusaka is a destination that you do not want to miss. So, pack your bags, book your tickets, and get ready to explore the wonders of Matsusaka!

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